The Gift of Kings®: The noblest of wools

LORO PIANA

The Gift of Kings® is an ultra-fine merino wool sourced

from Australia and New Zealand, measuring on average

12 microns in diameter. Its name was inspired by the

Spanish royal family’s former practice of gifting pairs of

merino sheep to other rulers in order to forge alliances.

This is how the species was introduced to the southern

hemisphere, where the habitat proved ideal, in the

18th century. Ever since, generations of

farmers have tended these sheep with the

utmost care, raising their wool to an aston-

ishing level of quality and fineness. The Gift of

Kings® yarn and fabrics are naturally stretchy and supple.

Feather-light and breathable, the wool fibers adapt to

changes in body temperature. Loro Piana has established

long-term, exclusive relationships with carefully selected

farmers in Australia and New Zealand, enabling the

Maison to purchase their finest wool. Loro Piana has also

a digital certification service with the Aura Blockchain

Consortium. When customers scan the QR code on the

labels of articles made from The Gift of Kings® wool, they

can verify that the garment is authentic and trace its

unique journey, from precious fiber to finished garment.