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2024 Outlook

As the Fashion & Leather Goods Maisons approach

the future, their ambition remains unchanged: to

further elevate their desirability and press ahead

with their strategy of responsible growth. The out-

look for Louis Vuitton over the next few years is very

strong thanks to the Maison’s ongoing exceptional

creative momentum and its constant reinvention

through the lens of travel. Nicolas Ghesquière will

continue to design the iconic collections and models

that underpin the Maison’s success. Pharrell Williams,

an artist whose work spans multiple creative uni-

verses, has ushered in a new and extremely prom-

ising chapter for menswear. With its unceasing

desire to surprise and blaze new trails, the Maison

is pursuing a number of innovation and develop-

ment projects. These include plans to eventually

open its new showcase premises at 103 Avenue des

Champs-Élysées, heralded by the giant Monogram

trunk that will cover the building while construc-

tion work is underway. Christian Dior will continue

to highlight its timeless modernity while referenc-

ing its unique heritage. Its ongoing growth will

be underpinned by compelling initiatives including

new store openings, pop-up locations and high-

impact events. For example, until May 2024, Dior’s

gallery at its 30 Montaigne location in Paris will host

a richly poetic exhibition dedicated to collabora-

tions with women artists including Niki de Saint

Phalle, Sarah Moon and Judy Chicago. Celine will

focus on elevating its brand while maintaining

its unique spirit of casual sophistication, and on

expanding its stores. Fendi has several major store

openings planned for 2024, including flagship

stores in the Miami Design District and Cannes,

and will expand its Selleria line of leather goods.

Loro Piana will celebrate its 100th anniversary

– an opportunity to look back on its history and

showcase its exceptional materials and expertise.

Loewe will highlight its Spanish roots and its crea-

tivity at its first exhibition outside Spain, to be held

at the Shanghai Exhibition Center. Marc Jacobs

will prioritize expanding its network of directly

operated stores in the United States and ramping

up its online sales. Berluti will be outfitting Team

France for the opening ceremony of the Paris 2024

Olympic and Paralympic Games.

in Europe, online sales continued to grow. The Maison

made a strong impact on social media. Growth was

driven by its flagship lines, in particular the leather

version of its Tote Bag.

Givenchy’s growth was driven by its directly operated

stores, while its retail presence became more and

more selective. 2023 saw the launch of the Voyou bag

and continued growth in sales of the iconic Shark Lock

boots. One of the highlights of the year was the joint

presentation with Tiffany & Co. of the Maison’s haute

couture and high jewelry collections.

Kenzo developed and promoted its new positioning

Highlighting links between East and West Nigos

SpringSummer 2024 show was held in Paris between

the Eiffel Tower and the Palais de Tokyo before

stopping over in Shanghai

Sustained growth at Berluti was fueled both by the

Maisons timeless collections and by new products

launched during the year. The Lorenzo Drive reinter-

preted the classic driving shoe; the Toile Marbeuf

design, a tribute to the Maison’s rich heritage, adorned

a new line of travel bags; and the Passe-Temps collection

of exceptional items was launched in the run-up to the

holiday season. The Maison also continued to expand

its store network in China, South Korea and Japan.

As travel resumed, business at RIMOWA picked up,

buoyed by growing brand awareness and its iconic

positioning, with communications focused on the

sustainability of its products and the unconditional

lifetime warranty offered on all RIMOWA suitcases. A

traveling exhibition celebrated the 125thanniversary

of its founding Highlights of the year included the

launch of a new material for the Maison leather

enveloping the Distinct carryon suitcase

At Pucci Camille Micelis first show was held under

the arches of the Ponte Vecchio in Florence where

the Italian fashion house was originally founded

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