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Carousel of Dreams in New York

DIOR

For the year-end holiday season, Dior teamed up with Saks

Fifth Avenue to create Dior’s Carousel of Dreams at Saks, a

dazzling, larger-than-life installation for the iconic

Manhattan department store’s façade and window displays.

This exceptional collaboration is a tribute to the bonds

forged between Dior and New York for over seventy years.

As early as 1947, Christian Dior expressed his profound

admiration for the United States, a source of abundant

inspiration from his very first collection, which featured the

New York model, encapsulating the modern

spirit of the city that never sleeps. Women all

around the world embraced the New Look,

but it was with American women that it won

its greatest acclaim. The Dior-Saks partnership, unprece-

dented in scope and creativity, has added a new chapter

to that story of friendship and passion. Between

November 20, 2023 and January 5, 2024, Saks Fifth Avenue

was bedecked with a stunning installation that glowed with

Dior icons. Good-luck charms – including a star, a clover

and zodiac signs – adorned an enormous wheel of chance,

reinterpreting a motif created by Pietro Ruffo for Dior’s 2024

Cruise show, designed by Maria Grazia Chiuri. Captivating

miniature scenes, reflecting Dior’s boundless imagination,

elevated Saks’ seasonal window displays, inviting passersby

to step inside this enchanting world and celebrating

the art of couture – past, present and future.