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3 4

OUR MAISONS TAKE ACTION

Parfums Christian Dior, Parfums Givenchy and

Kenzo Parfums help French farmers transition

towards more sustainable beet farming

— In 2023, Parfums Christian Dior, Parfums

Givenchy and Kenzo Parfums announced

that they would be working with Cristal Union

(a French agricultural cooperative of over

9,000 beet growers) to improve agricultural

practices in the beet industry, from which

the alcohol used in the Group’s fragrances

is derived. They are financing a project aimed

at supporting the transition to sustainable

farming of 380 hectares of beet crops

in France’s Grand Est region, to produce

the equivalent of 45% of their requirements

in alcohol.

1 2 Guerlain

3 Benefit

4 Givenchy