Focusing on quality
and cultivating uniqueness
LVMH is a key player in the perfume, makeup and skin-
care sector, with a portfolio of world-famous Maisons
as well as younger brands with a promising future. The
creative momentum of LVMH’s Maisons is driven by
growth in its iconic lines as well as bold new products.
They are all driven by the same values: the pursuit of
excellence, creativity, innovation and desirability and
a highly selective distribution policy.
Unique creative momentum
With strong growth in fragrances and makeup, the
global perfumes and cosmetics market is highly com-
petitive, with increasingly compact innovation cycles.
In this context, all of LVMH’s Maisons continue to pursue
their objective of gaining market share, which depends
more than ever before on quality, product perform-
ance and a robust innovation policy. In the heart of
France’s Cosmetic Valley business cluster, researchers
Parfums Christian Dior
Major strategic priorities
Maintain our creativity in terms
of innovation and desirability
—
Focus on developing Parfums Christian Dior
in harmony with Couture
—
Pursue the global expansion of our other brands
Strengthen our commitment to biodiversity
and sustainable design
at LVMH’s Hélios R&D facility play a crucial role in
helping the Maisons meet these requirements. As part
of LVMH’s LIFE 360 environmental strategy, the
Maisons are taking action in favor of biodiversity and
sustainable design in particular.
Excellence and innovation in retailing
All the brands are accelerating the implementation
of their online sales platforms and stepping up their
digital content initiatives. Excellence in retailing is
key. It requires expertise and attentiveness from
beauty consultants, as well as innovation in sales,
both in stores and online. Our brands are actively
incorporating digital tools to enhance the customer
experience and attract new consumers. The Group’s
refusal to engage in excessive special offers and
parallel sales helps ensure the powerful desirability
of LVMH’s Maisons.