RUINART

METAMORPHOSIS

AT 4 RUE DES CRAYÈRES

In October 2024, Ruinart’s iconic 4 Rue des Crayères

location in Reims unveiled its metamorphosis. After

three years of renovation, this historic site invites

visitors to immerse themselves completely in the

Ruinart universe, at the crossroads of culture, the art

of living and winemaking excellence.

To envision this transformation, Japanese architect

Sou Fujimoto, interior designer Gwenael Nicolas and

landscape artist Christophe Gautrand combined

their talents to create an immersive experience that

unfolds in a succession of interconnected tableaux,

perspectives and landscapes. Facing the century-old

building stands a contemporary pavilion built from

local limestone and glass. The landscaped gardens

feature a collection of sculptures crafted in harmony

with their surroundings, reaffirming Ruinart’s commit-

ment to culture since its beginnings. The sculptures

– by 36 artists including Jeppe Hein, Eva Jospin, Daniel

Dewar, Grégory Gicquel and Nils-Udo – are deeply

rooted in the cultural terroir of the world’s oldest

champagne house, notably through their use of mate-

rials sourced from the local area or derived from

grapevines and winegrowing. They reflect a vision:

art illuminates our existence, reveals our intrinsic

relationship with nature and awakens us to the key

issues of our time.