LVMH takes action

In 2024, LVMH and its Maisons continued

to commit resources and skills to a growing range

of initiatives in support of good causes.

LVMH Prize for Young Fashion Designers

The LVMH Prize for Young Fashion Designers con-

tinued to raise its international profile, attracting

more than 2,500 applicants in 2024. Of the eight

finalists, the LVMH Prize went to Ellen Hodakova

Larsson, a 32-year-old Swedish designer and founder

of women’s ready-to-wear brand Hodakova, who won

a €400,000 award and a year of mentoring spanning

multiple areas of expertise within the LVMH Group.

Meanwhile, the Karl Lagerfeld Prize went to Duran

Lantink, a 36-year-old Dutch designer and founder

of men’s, women’s and unisex ready-to-wear

brand Duran Lantink. The newly launched Prix des

Savoir-Faire award went to Standing Ground by

Michael Stewart, a 35-year-old Irish designer of wom-

en’s ready-to-wear.

You & ME campaign

From January 31 to May 7, 2024, the You & ME cam-

paign raised awareness of LVMH’s métiers d’excellence

(professions of excellence) at a number of events in

France (Paris, Orléans, Clichy-sous-Bois, Reims and

Lyon) and Italy (Florence, Padua and Naples). Its goal

was to spur interest among the younger generation

and people looking for a career change in profes-

sions ranging from design to craftsmanship and the

customer experience. More than 3,500 positions

were on offer in France and 2,500 in Italy at partic-

ipating Maisons including Louis Vuitton, Dior,

Hennessy, Guerlain and Sephora. The event was a

tremendous success: 7,700 visitors were able to

meet with a wide range of experts and receive help

to prepare their applications.

12th Engaged Maisons Dinner

The LVMH Groups 12th Engaged Maisons Dinner was

held at La Samaritaine Through this event held

every year since 2011 the Group supports the work

of the sickle cell anemia unit of Hôpital Universitaire

RobertDebré in Paris Europes leading pediatric

hospital to provide care and support for children

adolescents and their families. Since the beginning

of this partnership, a total of more than €2 million has

been raised to support research and improve the

quality of care provided to young patients.

LVMH Inclusion Index

Every year since 2018, the LVMH Inclusion Index has

tracked and showcased all the diversity and inclusion

initiatives undertaken across the Group. In 2024, the

Group’s Maisons, regions and employee networks sub-

mitted nearly 260 initiatives in total, a 30% increase

compared to 2023. The most outstanding initiatives

were recognized with Inclusion Index Awards, which

went to six Maisons (Chaumet, Dior, Louis Vuitton,

Loewe, LVMH and Sephora).

Where Dreams Become Careers

In 2024, LVMH launched a new employer brand cam-

paign reaffirming its commitment to all employees: to

enable them to express their full potential thanks to a

unique ecosystem. With more than 75 Maisons across

6 business groups, a presence in 81 countries, employ-

ees representing 190 nationalities and 4 generations,

and over 500 professions spanning the entire value

chain, from sourcing of raw materials to product man-

ufacturing and distribution, LVMH offers employees a

unique environment in which to pursue their ambitions.

The “Where Dreams Become Careers” campaign is a

reference to LVMH’s new brand signature, “The Art of

Crafting Dreams”, and shines a spotlight on the career

paths of 12 employees.

VivaTech 2024

Following its launch in 2016 it took just a few years for

Viva Technology to establish itself as Europes largest

event dedicated to startups and technology In 2024

LVMH a partner of VivaTech from the very beginning

once again highlighted innovations dreamed up by

its Maisons and its ecosystem of startups to shape the

future of luxury LVMHs Dream Garden stand was

manned by 13 Maisons presenting no fewer than

19 innovative solutions, all serving their quest for excel-

lence. LVMH also unveiled the winners of the eighth

LVMH Innovation Award, with the Grand Prize going

to startup FancyTech, a platform that uses generative

artificial intelligence to create videos from a 3D product

model and a creative brief.

CIIE

LVMH attended the China International Import Expo

(CIIE) for the fifth time. The Group’s huge pavilion,

measuring some 600 square meters, recounted

LVMH’s history, closely linked to China. Fourteen

iconic Maisons presented their most emblematic

products, reaffirming LVMH’s unstinting commitment

to the Chinese market.

Harlem’s Fashion Row

As part of their partnership to promote diversity and

inclusion in fashion, Harlem’s Fashion Row and LVMH

celebrated the 17th anniversary of the Fashion Show

& Style Awards in New York on September 3, 2024,

in partnership with several Group Maisons. During

the event, the Virgil Abloh Award Presented by

LVMH went to multi-talented artist Teyana Taylor. This

long-term partnership with HFR has given rise to a

range of specific actions, including events to intro-

duce the Group’s professions to Harlem high school

students, gatherings for promising designers held

by Louis Vuitton to discuss issues like managing a

business, and Tiffany & Co.’s sponsorship of the

“Tenacity Talks” series for students at North Carolina

A&T State University.

LVMH Japan x Future Fashion Institute

For the fourth consecutive year LVMH Japan organ

ized a professional training program for middle and

high school students at the Future Fashion Institute

These training sessions enable students to gain an

insight into the Group and its Maisons interact with

Maison employees identify career opportunities and

spark an interest in future careers