LORO PIANA

100 YEARS OF HISTORY

AND HERITAGE

The story of Loro Piana is one of exacting craftsman-

ship and a passion for the extraordinary, passed down

through six generations of visionary entrepreneurs

since 1924. During the 2024 end-of-year holiday sea-

son, Loro Piana celebrated one hundred years of

excellence at Harrods with the Workshop of Wonders,

a full collaborative takeover. This impressive installa-

tion invited visitors on a magical journey into the

world of the Maison’s heritage, fibers, fabrics, icons

and imagery. The legendary department store’s

majestic Brompton Road façade was decked out with

fascinating festive lights. Its 36 decorated window

displays wove incredible tales of wonder through the

places and communities that feature in Loro Piana’s

Master of Fibres. Pop-up stores, workshops and exclu-

sive experiences rounded out the takeover.

For this prestigious anniversary, Loro Piana also

unveiled Master of Fibres, a unique book published as

part of Assouline’s Ultimate Collection. Created using

artisanal techniques, each copy is hand-bound and

printed on fine art paper. With Master of Fibres, Loro

Piana celebrates a century of creativity and crafts-

manship, paying tribute to its unique heritage while

inviting readers to discover the timeless values for

which the Maison is known.