After three exceptional years, the normalization of

demand that began in 2023 continued in 2024 amid

a slowdown in consumption and a difficult market

environment in China. LVMH’s Wines and Spirits

Maisons drew on the strength of their retail networks

and on proactive sales strategies to win market share

and consolidate their leadership in cognac, cham-

pagne and Provence rosé wines. Moët Hennessy con-

tinued with its mission of “Crafting Experiences”,

aimed at enhancing the customer experience, by

developing visitor and reception sites at its Maisons

and other iconic points of sale.

LVMH’s champagne houses maintained their market

share of more than 22% of all Champagne appellation

shipments despite volumes being down. Inclement

weather at the beginning of the summer resulted in

an especially poor harvest in the Champagne region,

weighing on the division’s performance. As well as

rolling out its Collection Impériale Création No. 1

prestige cuvée internationally, Moët & Chandon

unveiled a limited-edition “France” version of its Moët

Impérial cuvée for the 2024 Paris Olympics. The

Maison demonstrated its firm commitment to biodi-

versity with the inauguration of “Essentia”, a conserv-

atory of regional grape varieties. Dom Pérignon

launched Vintage 2015 and Vintage 2006 Plénitude 2,

as well as an ultra-exclusive edition designed in

collaboration with artist Mathias Bengtsson and a

limited edition in tribute to Jean-Michel Basquiat.

Veuve Clicquot introduced exciting new experi-

ences such as “Solaire Journeys” aboard the Venice

Simplon-Orient-Express and launched its Sun Club

outdoor popup locations to coincide with the

relaunch of its Rich cuvée The Maison also contin

ued its support for women entrepreneurs through its

Bold program Krug unveiled Krug Grande Cuvée

172

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Édition Krug Rosé 28e Édition and Krug 2011

andcelebrated the 10th anniversary of its Single

Ingredient program with a focus on flowers Ruinart

unveiled its iconic Reims site now beautifully

transformed, officially opening the Nicolas Ruinart

pavilion, a contemporary building designed by

architect Sou Fujimoto.

Chandon performed well in the United States and

benefited from the renewed appeal of its completely

renovated winery in Napa Valley. Still wines produced

by Moët Hennessy Wine Estates grew steadily. In

Provence rosé wines, Château d’Esclans confirmed

its global leadership thanks to strong growth in its

main markets, while Minuty delivered a promising

performance, notably in the United States. Château

Galoupet received excellent reviews and stepped up

its sustainability initiatives. Cloudy Bay continued to

stand out as a benchmark in Sauvignon Blanc wines.

Terrazas de los Andes received excellent ratings

from critics for the quality of its wines, confirming the

relevance of its upmarket strategy. Joseph Phelps

ramped up its expansion outside the United States.

Ao Yun strengthened its position as the best red wine

produced in China with the launch of its 2020 vintage.

Hennessy cognac revenue was held back by weak

local demand in China and a challenging market envi-

ronment in the United States. The Maison elevated

its desirability with the success of the LeBron James

limited edition, designed in collaboration with the

basketball star, and its new “Made for More” campaign

in the United States, which reaffirmed its place in

cocktails. Hennessy continued its international devel-

opment, driven by markets including South Africa, the

Asia-Pacific region and Europe. The Maison stepped

up its commitment to sustainability through a new

sustainable winegrowing model Living Landscapes

The program is the first ever to bring together the

wine trading Maisons in a joint effort to revitalize the

winegrowing landscape in the Cognac region

Recognized for the excellence of their products

single malt whiskies Glenmorangie and Ardbeg

continued to innovate Glenmorangies new Triple

2024

Highlights

OUR MAISONS

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HENNESSY’S WATER FOOTPRINT

Hennessy has updated its water footprint,

a strategic natural resource for the Maison’s

viticulture and distillation activities Direct

operations account for around 5 of its total

footprint The Maison has already reduced

its water consumption by more than 42 over

the last 20 years by implementing recycling and

watersaving technologies The upstream value

chain including packaging production and

distillation is the largest part of the footprint